Adelice Miller, CEO, and Founder of Dritto Salon is a trailblazer in the world of haircare and innovation. With an illustrious career spanning over 38 years, Adelice has earned a reputation as a master hair stylist, salon manager, and a pioneer in developing professional hair products. Her journey began in her home country of Brazil, where she honed her skills at the prestigious Senac Academy, immersing herself in the diverse techniques of European, African, and Asian hair growth, health, and restoration.

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Driven by a passion for natural hair care, Adelice delved into the realm of modern natural products for all hair types, staying at the forefront of cutting-edge solutions. Her unwavering commitment to hair health and beauty led her to create her latest breakthrough innovation – the Dritto Magic Perfect Straightening Hair Brazilian System.

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With a vision to revolutionize the hair straightening industry, Adelice collaborated with a team of talented chemists for over two years. Together, they meticulously crafted a method that achieves stunningly straight results without compromising hair volume or shaft health. The result is the Dritto Blowout, a formaldehyde-free, toxin-free formula that eliminates frizz, prevents damage, and imparts a lustrous shine.